The Facebook AI Avatar Game No One's Talking About — The Uncomfortable Truth

Let's cut through the Meta PR spin for a minute. Facebook's AI avatar rollout isn't just a product update; it's a calculated power grab with billion-dollar implications.

Let's cut through the Meta PR spin for a minute. Facebook's AI avatar rollout isn't just a product update; it's a calculated power grab with billion-dollar implications.

The introduction of hundreds of thousands of AI entities isn't some minor feature addition—it's a flashing red signal about how social media platforms are evolving from spaces for human connection into corporate-controlled behavioral laboratories.

This isn't just about better engagement metrics. It's about who controls the architecture of social reality for the next decade.

TikTok gets this.

Google gets this.

And Zuckerberg, for all his talk about "bringing people together," absolutely gets this.

What's fascinating is how Silicon Valley has successfully reframed the colonization of our attention as innovation and progress.

Imagine if William Randolph Hearst had convinced people that his newspapers weren't just reporting reality but were entitled to manufacture it. That's essentially what's happening here, except with better hoodies and mission statements.